The Weber Communities That Care (CTC) coalition has launched a new Positive Norming Campaign designed to reshape the way young people in our community see themselves—and each other. For years, prevention messaging often relied on scare tactics or highlighting risky behaviors. Weber CTC is choosing something different: celebrating the positive choices that the vast majority of our youth are already making.
Using trusted SHARP data, the campaign lifts up facts that help teens feel seen and supported. One powerful example? 96% of youth choose not to drink alcohol. Instead of assuming “everyone is doing it,” this campaign reinforces the truth: Most youth are already making healthy, responsible decisions.
By flipping the narrative, Weber CTC empowers young people with reassurance rather than pressure. The message becomes: “Most of your peers are just like you. It’s okay to be exactly who you are—there’s no pressure to be different.”
Through posters, digital content, classroom messaging, and community outreach, Weber CTC is creating an environment where youth feel confident, connected, and understood. Positive norming doesn’t just reduce risk—it strengthens the whole community by reinforcing the good that’s already happening.
